Master's Level Sales Management Certification: A 52-Week, 365-Day Professional Development Playbook
A proven, step-by-step system to increase income, gross profit, units sold, and self-generated business — while earning Master’s Level Certifications based on real performance growth. Small actions, repeated consistently over 52 weeks, create measurable change in Income, Confidence, Organization, Professional identity, and Leadership within your dealership This program is designed to help you operate like a business owner inside your store.
1 Complete 52-Week Business Development System
1 Master’s Level Certification Based on Real Performance Growth
Weekly Step-by-Step Training Built from Proven Sales Strategies
Proven to Increase Income, Gross Profit and Units Sold
Personal Branding & Digital Presence Development
Prospecting, Follow-Up & Lead Conversion Mastery
CRM, Organization & Daily Workflow Systems
Referral, Repeat & Long-Term Relationship Building
Social Media & Content Strategy for Real Business Growth
Email, Text & Communication Strategy Training
Personal Website & Online Visibility Strategy
Ongoing Weekly Accountability with Manager-Visible Reporting
Designed to Help You Operate Like a Business Owner — Not Just a Salesperson
1. Introduction to 52 Week Business Development Playbook (Free)
1. How This Course Works + 52-Week Playbook Outline
2. 52 Week Business Plan WEEK 1: Social Media & Personal Branding (Free)
1. WEEK 1 SESSION 1 — Personal Branding & Social Media Foundations
2. SESSION 2 (Exercise) — REFLECTION
3. SESSION 3 — WEEK 1 SUCCESS TRACKER
3. 52 Week Business Plan WEEK 2: What Is Professional Salesperson Inc.? (Free)
1. WEEK 2 SESSION 1 — What Is Professional Salesperson Inc.?
2. SESSION 2 — Video Refresher: One Year Business Plan to Ensure Your Success in the Profession of Sales
3. SESSION 3 — WEEK 2 SUCCESS TRACKER
4. 52 Week Business Plan WEEK 3: Income, Responsibility & Control (Free)
1. WEEK 3 SESSION 1 — Income, Responsibility & Control
2. SESSION 2 — WEEK 3 SUCCESS TRACKER
5. 52 Week Business Plan WEEK 4: Your Road To Success (Free)
1. WEEK 4 SESSION 1 — Your Road to Success
2. SESSION 2 — WEEK 4 SUCCESS TRACKER
6. 52 Week Business Plan WEEK 5: Step One — Self-Evaluation & Personal Inventory (Free)
1. WEEK 5 SESSION 1 — Evaluating Yourself as a Businessperson
2. SESSION 2 — Private Reflection (PDF Download)
3. SESSION 3 — WEEK 5 SUCCESS TRACKER
7. 52 Week Business Plan WEEK 6: Characteristics of Top-Flight Salespeople (Free)
1. WEEK 6 SESSION 1 — Characteristics of Top-Flight Salespeople
2. SESSION 2 — PRIVATE REFLECTION: Personal Traits Inventory
3. SESSION 3 — WEEK 6 SUCCESS TRACKER
8. 52 Week Business Plan WEEK 7: Business Development Questionnaire & Personal Inventory (Free)
1. WEEK 7 SESSION 1 — Business Development Questionnaire & Personal Inventory
2. SESSION 2 — WEEK 7 SUCCESS TRACKER
9. 52 Week Business Plan WEEK 8: Step Two — Financial Clarity (Free)
1. WEEK 8 SESSION 1: Determining Your Current Financial Situation
2. SESSION 2 — WEEK 8 SUCCESS TRACKER
10. 52 Week Business Plan WEEK 9: Income, Expenses & Financial Awareness (Free)
1. WEEK 9 SESSION 1 — Income, Expenses & Financial Awareness
2. SESSION 2 — Income & Expense Worksheets
3. SESSION 3 — WEEK 9 SUCCESS TRACKER
11. 52 Week Business Plan WEEK 10: Step Three — Business Structure (Free)
1. WEEK 10 SESSION 1 — Developing a Business Plan
2. SESSION 2 — WEEK 10 SUCCESS TRACKER
12. 52 Week Business Plan WEEK 11: Professional Salesperson Inc. as a Corporation (Free)
1. Week 11 SESSION 1 — Professional Salesperson Inc. as a Corporation
2. SESSION 2 — WEEK 11 SUCCESS TRACKER
13. 52 Week Business Plan WEEK 12: Goal Setting, Strategy & Measurement (Free)
1. WEEK 12 SESSION 1 — Goal Setting, Strategy & Measurement
2. SESSION 2 — WEEK 12 SUCCESS TRACKER
14. 52 Week Business Plan WEEK 13: Installing Your Business Operating System (Stats, Numbers, and Flow) (Free)
1. WEEK 13 SESSION 1 — Installing Your Business Operating System (Statistical Average Worksheet PDF Download)
2. SESSION 2 — Professional Salesperson Inc. Flowchart (PDF Download)
3. SESSION 3 — Weekly Tracking Worksheet (PDF Download)
4. SESSION 4 — Daily Tracking Worksheet (PDF Download)
5. SESSION 5 — Monthly Statistical Summary Worksheets (PDF Download)
6. SESSION 6 — WEEK 13 SUCCESS TRACKER
15. 52 Week Business Plan WEEK 14: Step Four — Determine Strategies for Your Major Companies (Free)
1. WEEK 14 SESSION 1 — Step Four Introduction: Strategy Development for Your Six Companies
2. SESSION 2 — WEEK 14 SUCCESS TRACKER
16. 52 Week Business Plan WEEK 15: Ups Company Strategy Development (Free)
1. WEEK 15 SESSION 1 — Maximizing Your Most Immediate Income Source: Your Ups Company
2. SESSION 2 — Ups Company Business Development Worksheet
3. SESSION 3 — WEEK 15 SUCCESS TRACKER
17. 52 Week Business Plan WEEK 16: Phone-Ups Company Strategy Development (Free)
1. WEEK 16 SESSION 1 — Understanding and Developing Your Phone-Ups Company
2. SESSION 2 — Phone-Ups Video Refresher: Best Practices for Handling Phone Calls
3. SESSION 3 — Phone-Ups Company Business Development Worksheet
4. SESSION 4 — WEEK 16 SUCCESS TRACKER
18. 52 Week Business Plan WEEK 17: Referral Company Strategy Development (Free)
1. WEEK 17 SESSION 1 — Referral Company Strategy
2. SESSION 2 — Referral Company Business Development Worksheet
3. SESSION 3 — WEEK 17 SUCCESS TRACKER
19. 52 Week Business Plan WEEK 18: Repeat Customer Company Strategy Development (Free)
1. WEEK 18 SESSION 1 — Repeat Customer Company Strategy
2. SESSION 2 — Repeat Customer Company Business Development Worksheet
3. SESSION 3 — WEEK 18 SUCCESS TRACKER
20. 52 Week Business Plan WEEK 19: Networking Company Strategy Development (Free)
1. Week 19 SESSION 1 — Networking Company Strategy Development
2. SESSION 2 — Networking Company Business Development Worksheet (PDF Download)
3. SESSION 3 — WEEK 19 SUCCESS TRACKER
21. 52 Week Business Plan WEEK 20: Aftermarket Company Strategy Development (Free)
1. WEEK 20 SESSION 1 — Aftermarket Company Strategy Development
2. SESSION 2 — Aftermarket Company Business Development Worksheet (PDF Download)
3. SESSION 3 — WEEK 20 SUCCESS TRACKER
22. 52 Week Business Plan WEEK 21: Step Five — Personal Marketing Strategy (Free)
1. WEEK 21 SESSION 1 — Step Five: Develop a Marketing Strategy for Yourself
2. SESSION 2 — Video Refresher: Bet on Human Nature and Organize
3. SESSION 3 — WEEK 21 SUCCESS TRACKER
23. 52 Week Business Plan WEEK 22: Marketing Objectives and Business Targets (Free)
1. WEEK 22 SESSION 1 — Marketing Objectives and Strategy
2. SESSION 2 — WEEK 22 SUCCESS TRACKER
24. 52 Week Business Plan WEEK 23: Marketing Strategy Development (Free)
1. WEEK 23 SESSION 1 — Marketing Strategy Development
2. SESSION 2 — WEEK 23 SUCCESS TRACKER
25. 52 Week Business Plan WEEK 24: Marketing Evaluation and Continuous Improvement (Free)
1. WEEK 24 SESSION 1 — Marketing Strategy Development Recap & Worksheet
2. SESSION 2 — WEEK 24 SUCCESS TRACKER
26. 52 Week Business Plan WEEK 25: Step Six — Write a Daily Plan (Free)
1. WEEK 25 SESSION 1 — Write a Daily Plan (Step 6 of Professional Salesperson, Inc.)
2. SESSION 2 — Daily Activity Awareness (PDF Download)
3. SESSION 3 — WEEK 25 SUCCESS TRACKER
27. 52 Week Business Plan WEEK 26: Designing Your Ideal Daily Schedule (Free)
1. WEEK 26 SESSION 1 — Creating a Daily Plan
2. SESSION 2 — Video Refresher: Start Your Day The Same Way
3. SESSION 3 — WEEK 26 SUCCESS TRACKER
28. 52 Week Business Plan WEEK 27: Step Seven — Business Organization (Free)
1. WEEK 27 SESSION 1 — Organize Yourself for Increased Productivity
2. SESSION 2 — Video Refresher: The Importance of Using Your CRM
3. SESSION 3 — WEEK 27 SUCCESS TRACKER
29. 52 Week Business Plan WEEK 28: Building an Organized Client Management System (Free)
1. WEEK 28 SESSION 1 — Organizing Your Client Management System
2. SESSION 2 — Business Development Worksheet (PDF Download)
3. SESSION 3 — WEEK 28 SUCCESS TRACKER
30. 52 Week Business Plan WEEK 29: Step Eight — Gain That Competitive Advantage (Free)
1. WEEK 29 SESSION 1 — Understanding Competitive Advantage
2. SESSION 2 — Self Reflection: What Makes You Different?
3. SESSION 3 — WEEK 29 SUCCESS TRACKER
31. 52 Week Business Plan WEEK 30: Competitive Edge in Action (Free)
1. WEEK 30 SESSION 1 — 20 Ways to Set Yourself Apart from Other Salespeople
2. SESSION 2 — Business Development Worksheet (PDF Download)
3. SESSION 3 — WEEK 30 SUCCESS TRACKER
32. 52 Week Business Plan WEEK 31: Step Nine — Follow Up to Develop Future Business (Free)
1. WEEK 31 SESSION 1 — The Importance of Follow-Up
2. SESSION 2 — Following Up With Prospects Who Do Not Buy
3. SESSION 3 — Following Up With Customers Who Bought From You
4. SESSION 4 — WEEK 31 SUCCESS TRACKER
33. 52 Week Business Plan WEEK 32: Step 9 Continued: Advanced Follow-Up Strategies - Recognizing Opportunity (Free)
1. WEEK 32 SESSION 1 — Phone-Ups, Orphan Files, and Service Opportunities
2. SESSION 2 — Business Development Worksheet (PDF Download)
3. SESSION 3 — WEEK 32 SUCCESS TRACKER
34. 52 Week Business Plan WEEK 33: Bio Strategy (Free)
1. WEEK 33 SESSION 1 — Using a Bio to Build Trust and Win More Business
2. SESSION 2 — What to Include in Your Bio + Business Development Worksheet (PDF Download)
3. SESSION 3 — WEEK 33 SUCCESS TRACKER
35. 52 Week Business Plan WEEK 34: Information Strategy Sheet (Free)
1. WEEK 34 SESSION 1 — Using an Information Sheet to Build Stronger Relationships
2. SESSION 2 — How to Use the Information for Follow-Up + Information Sheet Example (PDF Download)
3. SESSION 3 — WEEK 34 SUCCESS TRACKER
36. 52 Week Business Plan WEEK 35: 24-Hour Follow-Up Letter Strategy (Free)
1. WEEK 25 SESSION 1 — Using the 24-Hour Follow-Up Letter to Stand Out
2. SESSION 2 — WEEK 35 SUCCESS TRACKER
37. 52 Week Business Plan WEEK 36: Newsletter Strategy (Free)
1. WEEK 36 SESSION 1 — Using Newsletters to Stay Top-of-Mind
2. SESSION 2 — WEEK 36 SUCCESS TRACKER
38. 52 Week Business Plan WEEK 37: Step Ten — Using Technology & Social Media To Develop Business (Free)
1. WEEK 37 SESSION 1 — Technology as a Business Tool
2. SESSION 2 — Reflection & Application
3. SESSION 3 — WEEK 37 SUCCESS TRACKER
39. 52 Week Business Plan WEEK 38: Core Business Software & CRM (Free)
1. WEEK 38 SESSION 1 — The Systems That Run Your Business
2. SESSION 2 — Reflection & Application + Video Refresher: Use a CRM to Manage Leads & Data, and Retain Customers
3. SESSION 3 — WEEK 38 SUCCESS TRACKER
40. 52 Week Business Plan WEEK 39: Organization & Workflow Systems (Free)
1. WEEK 39 SESSION 1 — Turning Tools Into Daily Systems
2. SESSION 2 — Reflection & Application
3. SESSION 3 — WEEK 39 SUCCESS TRACKER
41. 52 Week Business Plan WEEK 40: Social Networking as a Business-Building System (Free)
1. WEEK 40 SESSION 1 — Turning Social Media Into a Relationship Engine
2. SESSION 2 — Self Reflection and Application
3. SESSION 3 — WEEK 40 SUCCESS TRACKER
42. 52 Week Business Plan WEEK 41: Content Strategy (Stories & Testimonials) (Free)
1. WEEK 41 SESSION 1 — What to Post: Stories That Build Trust and Drive Business
2. SESSION 2 — WEEK 41 SUCCESS TRACKER
43. 52 Week Business Plan WEEK 42: Value-Based Content (Free)
1. WEEK 42 SESSION 1 — How to Consistently Create Content That Positions You as the Expert
2. SESSION 2 — Reflection & Application
3. SESSION 3 — WEEK 42 SUCCESS TRACKER
44. 52 Week Business Plan WEEK 43: Lead Generation Through Value (Free)
1. WEEK 43 SESSION 1 — Turning Value Into Leads
2. SESSION 2 — WEEK 43 SUCCESS TRACKER
45. 52 Week Business Plan WEEK 44: Personal Branding (Turning It Into a Business Asset) (Free)
1. WEEK 44 SESSION 1 — From “Personal Brand” to Business Asset
2. SESSION 2 — Reflection & Application
3. SESSION 3 — WEEK 44 SUCCESS TRACKER
46. 52 Week Business Plan WEEK 45: Visual Identity & Brand Consistency (Free)
1. WEEK 45 SESSION 1 — Making Your Brand Recognizable
2. SESSION 2 — Reflection + Business Development Worksheet (PDF Download)
3. SESSION 3 — WEEK 45 SUCCESS TRACKER
47. 52 Week Business Plan WEEK 46: Branding Tools (Execution & Efficiency) (Free)
1. WEEK 46 SESSION 1 — Tools That Make Your Brand Work
2. SESSION 2 — Reflection & Application
3. SESSION 3 — WEEK 46 SUCCESS TRACKER
48. 52 Week Business Plan WEEK 47: Text Strategy (Free)
1. WEEK 47 SESSION 1 — Professional Texting That Builds Business
2. SESSION 2 — WEEK 47 SUCCESS TRACKER
49. 52 Week Business Plan WEEK 48: Email Strategy (Free)
1. WEEK 48 SESSION 1 — Building Long-Term Communication Through Email
2. SESSION 2 — WEEK 48 SUCCESS TRACKER
50. 52 Week Business Plan WEEK 49: Email Execution & Campaigns (Free)
1. WEEK 49 SESSION 1 — Turning Email Into Consistent Business
2. SESSION 2 — WEEK 49 SUCCESS TRACKER
51. 52 Week Business Plan WEEK 50: Personal Website Strategy (Free)
1. WEEK 50 SESSION 1 — Your Website: The Hub of Your Business
2. SESSION 2 — Reflection & Application
3. SESSION 3 — WEEK 50 SUCCESS TRACKER
52. 52 Week Business Plan WEEK 51: Tools & Resources for Long-Term Success (Free)
1. WEEK 51 SESSION 1 — Staying Competitive Through Ongoing Education
2. SESSION 2 — Tools That Support Your Growth
3. SESSION 3 — WEEK 51 SUCCESS TRACKER
53. 52 Week Business Plan WEEK 52: Final Review and Next-Chapter Planning (Free)
1. WEEK 52 SESSION 1 — A Final Word
2. SESSION 2 — Final Reflection & Next-Year Planning
3. SESSION 3 — Final Manager-Visible Success Report
This is a weekly habit-building playbook — not something you rush through, but a structured system designed to create real, measurable growth over time.
Each week functions as its own focused course, guiding you step-by-step through the process of building a stronger, more predictable sales business.
Inside every week, you will find:
- One core session of text (directly built from our Professional Salesperson Inc. copyrighted textbook material)
- One required “Success Reporting” session
- Optional reflections, worksheets, or supporting video when applicable.
What makes this program different is accountability.
Each week, you will track and report your progress — even if that progress is simply identifying where improvement is needed.
This creates awareness, discipline, and forward movement every single week.
Small actions, repeated consistently over 52 weeks, create measurable change in:
• Income
• Confidence
• Organization
• Professional identity
• Leadership within your dealership
This program is designed to help you operate like a business owner inside your store — with structure, intention, and control over your results.
You are not expected to be perfect.
You are expected to be consistent.
If you show up each week and apply what you learn, you will not just improve your sales — you will strengthen your career.
Questions? Contact Us!
Send a MessageWhats Included:
Money back guarantee - See payment option for details
Lifetime access to content
Lifetime career assistance
Mobile friendly
One Master's Level Certification (upon documented growth)